Office Cleaning PR is a broad term for anything
that can raise your business’ profile, develop new contacts and help
find new leads.
How can I use PR to increase my office
cleaning profile?
Getting your business and its services to a
wider audience can be easier than you think. For instance, you could
consider:
Offering a money-off coupon in local papers, trade
magazines, Facebook or your website
Setting up an open-house
“meet the expert” event
Arranging a competition
Entering
industry awards, which are often free
Taking your goods or
vouchers to local businesses
Starting up or increasing your
social media profile
Press releases are the most common type of
PR, and however small and niche your business is, you can get them
published.
Local newspapers and trade magazines are usually
desperate for content to fill their pages. If you do some of the
work for them, and provide them with an interesting (and ideally,
well-written) story, you can often get it printed.
Examples
of relevant office cleaning stories include:
Human interest, eg, donating to
charity or team members doing a sponsored event
Launching a new
product or service
Working and employing within the community
Winning an industry award
If you can set up a strategy to send
out regular company information with a clear message, you may find
that a few minutes a day can reap big rewards.
